Posts tagged thought leadership
THE DIFFERENCE BETWEEN AN EXPERT AND A THOUGHT LEADER

Being a “thought leader” today seems to be what every person and company are striving toward. Brands want to be seen as thought leaders in the eyes of their consumers, and amongst their industry competitors. People want to be thought leaders within their companies to win a seat at the table and accelerate their careers. But, like any industry buzz-word, it’s wrought with misunderstanding. Being a thought leader is NOT the same as being an “expert”, and here’s why.

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